Our Story

Made with Intention

Made with intention

Gratitude products are created in small, artisan sized batches, meaning we can give each product the attention it deserves. The craft is as important as the final product. As you enjoy these products please know that we have enjoyed creating them for you. Whether you are relaxing with a face mask, burning one of our candles or lathering up with our amazing soap, know that these products were conceived, designed and created with you in mind. We want to part of your every day, a reminder of your value, your creativity, your “you-ness.” From the names of the products to the colors to the scents, we’ve been intentional in creating the experience. Each time you reach for one of our products we hope you know that you are a big part of our “why.”

Living our values

Each of our products is vegan friendly, and paraben, phthalate and palm oil free. We offer packaging options that reduce the carbon footprint, like “unwrapped” soap and refills for our bath fizz and face masks. We’ve moved away from bath bombs so we can avoid single use packaging, particularly single use plastic. When we choose suppliers we look for those who share our values, like sustainable practices, diversity and women owned. They are not always the least expensive but we’re grateful to have the choice and we want to support those businesses that are working hard to make things a little better.

It started with soap

Gratitude started with soap. Cold processed soap, to be specific. Starting each day with handcrafted product full of good for you ingredients is pretty amazing. But we realize there are more moments during the day when you could use a little positive reinforcement. So we’ve expanded the product line, but always with one goal in mind – to make each moment a little more special. Whether you are applying lip conditioner or enjoying a soak in the tub, Gratitude is a reminder that this moment matters, you matter. That you are enough, that you have enough, that everything is just as it should be.

The Gratitude Story

Gratitude Soapery was founded several years ago by an amazing woman named Kenna. With her track record of starting and running successful soap companies and a mission to make the world a better place, one bar of soap at a time, it was sure to be a hit.

But life took Kenna in a different direction—and being the generous person she was, she decided to give the company away to two really great and creative guys in San Francisco. And then life took them in a different direction, too. Once again, Kenna and the guys decided to pass along the company.

That's where I come in.

After years of working for big corporations as both a lawyer and a business person, I decided to retire and look for something new to do. After a year of learning yoga and spending time with family and friends, I realized that I needed a second (or maybe a third or fourth) act. I’d always had visions of owning a lavender farm. But, as it turns out, lavender farms have a long timeline to productivity—so, as I waited for the lavender to grow and mature, I figured I’d try creating soap in the meantime.

Already familiar with Gratitude and its origins, I fell in love with its concept. In fact, I had even used Kenna’s resources in the past to improve my soap-making skills. So, when the opportunity arose to own Gratitude, I seized it. I did my research, worked out a business plan, and identified which organizations to support with my donations. Then, I made my video and applied. And I made the final five—hooray!

But when the lucky winner was announced, it wasn’t me.

“I’ll show you!” I thought to myself. So, I started my own soap and cosmetics company.

Fast forward about a year, and a note flashed across my screen. It said that a turn-key soap business was for sale. It was Gratitude.

The company had ended up back with Kenna. She’d worked her magic, re-formulated, added products to the line, hired an amazing branding agency to provide a fresh new look and packaging, and then realized she already had a full plate of consulting and running her Modern Soapmaking business. So, she offered Gratitude for sale once again. And this time, I won!

Ever since I first learned about the brand, I felt we belonged together. Leaving the corporate world wasn’t easy, and not entirely my choice. I’d spent a certain amount of time feeling angry and sorry for myself. I realized I was really good at seeing what I didn’t have, and that life would be a lot richer if I learned to focus on what I did have. So, I began to focus on practicing gratitude—even when it wasn’t easy or instinctive.

Being able to share this brand with you at this point in my journey feels so right. Since acquiring Gratitude back in December of 2018, I’ve spent a lot of time thinking about what it stands for and what I want to say. Not only do I want to delight you with my products, I want to nurture your efforts to live a life full of gratitude and grace. I want nothing more than to support your desire to make a difference in the world.

So, consider this your invitation to join me on the adventure. It’s going to be one exciting ride!

Thank you,
Kristin Blomquist
Owner of Gratitude Soapery

Kenna, Founder