Your Gratitude Is Helping Us Make the World a Better Place

When we say we want Gratitude to make the world a little better one bar of soap at a time, we mean it. In fact, our donations do just that. However, the only way we’ve ever been able to achieve this is because Y-O-U have decided to make the world a bit better. And we like to think your generosity is sparked by your inherent gratitude.


Let me explain...


A fair amount of scientific research has been conducted on the benefits of gratitude. For example, gratitude can improve your ability to cope with stressful situations and improve your sleep. More importantly, here’s what a study conducted at the University of Kentucky says about gratitude:


“Cross-sectional, longitudinal, experience sampling, and experimental designs yielded converging evidence to show that gratitude is linked to lower aggression. Higher empathy mediated the relationship between gratitude and lower aggression.”


In simpler terms, grateful people are nice people.


And while scientific evidence is nice, don’t we already instinctively know this fact? But it’s not just that grateful people are nice people. Research has shown that those who practice gratitude are more “prosocial”—aka, activity that benefits society as a whole.


Let’s face it, our country (and the rest of the world!) could use a lot more prosocial behavior right now. Can you imagine what it would be like if we all shared our gratitude stories and journals online, rather than our list of real and imagined grievances? What if, instead of berating others, we chose to celebrate and amplify the things for which we are grateful? What if our conversations were about the good things that we enjoy in life, rather than the things we find objectionable? Even more radical, what if we expressed our gratitude for things that are actually sort-of hard to appreciate? Like the know-it-all co-worker, because they help you appreciate your quieter co-workers even more. Or the person who posts political opinions that are diametrically opposed to yours, because those posts motivate you to support a candidate, or actually go to the polls and vote.


Don’t get me wrong, there are just some things gratitude may never change. But what if we all did one thing each day that was motivated by our gratitude? I think we’d all sleep so much better at night. What do you think?

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