New Year, full of Gratitude

For those of you who have followed Gratitude, you know the last 18 months have been full of changes for the brand.  A new owner in California.  A transfer back to the founder.  The founder invested much time and energy in the brand, working on new trade dress, new recipes, lines extensions, with the intention to run it herself.  Fortunately for me, she decided her plate was full and she advertised Gratitude for sale.

When I saw the post that Gratitude was for sale my first thought was "why am I seeing this old post"?  Then I realized it wasn't old, and I couldn't believe my luck.  I had applied to "win" gratitude in 2017 and was a finalist, but was not ultimately selected.  In the back of my mind, I always felt that Gratitude and I were meant to be together.  

And now we are!

Much has changed in my life in the last three years, and it wasn't until I actively started practicing gratitude that I found my way forward.  I promise to share the story, but for today, let me just say that I am so proud to have the stewardship of this brand.

Some things will change - the look, a new formula, new products as we move down the road.  But some things won't - ten percent of sales will be donated to charities and organizations that are actively working to make our world a better place, and we will continue to donate a bar of soap for every bar sold. 

Please be patient - we are working hard and fast to get Gratitude soap back in your hands.   We want to be part of the change, and we know you do, too.

So, keep the faith, keep practicing gratitude, and keep up with the page - 

Good things are coming very soon!

Yours in gratitude,



Suneet Varma

Very moving story ! This is an inspiration to all 👍🏽

Lori Nova Endres

Very exciting news! Congrats – all the best to you :-).

Kimberley Isler

Congratulations! Wishing you success in your new endeavor!

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